1. Who We Are

Our website address is: www.vowlt.com

Company Name: Vowlt Ltd
Contact Email: contact@vowlt.com
Contact Address: Suite Ra01, 195-197 Wood Street, London, E17 3NU, United Kingdom

Vowlt Ltd is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase our products.

2. What Personal Data We Collect and Why

2.1 Information You Provide to Us

When You Place an Order

When you purchase products from our store, we collect the following information:

  • Contact Information: Name, email address, phone number
  • Billing Information: Billing address, payment method details
  • Shipping Information: Delivery address, shipping preferences
  • Order Details: Products purchased, order history, transaction records
  • Account Information: Username and password (if you create an account)

Why we collect this data: To process your orders, arrange delivery, send order confirmations and updates, process payments, handle returns and refunds, provide customer support, and maintain accurate business records for legal and tax purposes.

Legal basis: Performance of a contract, legitimate business interests, and legal obligations.

When You Create an Account

If you register for an account on our website, we store:

  • Your username, email address, and encrypted password
  • Your order history and saved addresses
  • Your communication preferences

Why we collect this data: To provide you with a personalised shopping experience, allow you to track orders, save delivery addresses for faster checkout, and manage your preferences.

When You Contact Us

When you contact our customer support team via email, contact form, or other channels, we collect:

  • Your name and contact details
  • The content of your message or inquiry
  • Any information you provide related to your order or issue

Why we collect this data: To respond to your inquiries, resolve issues, provide customer support, and improve our services.

2.2 Information We Collect Automatically

Website Usage Data

When you visit our website, we automatically collect:

  • Technical Information: IP address, browser type and version, device type, operating system
  • Usage Information: Pages visited, time spent on pages, links clicked, referring website
  • Location Data: Approximate geographic location based on IP address

Why we collect this data: To analyse website performance, understand user behaviour, improve user experience, detect and prevent fraud, and ensure website security.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. See Section 5 for detailed information about our cookie usage.

2.3 Comments

When visitors leave comments on the site, we collect:

  • The data shown in the comments form
  • The visitor’s IP address and browser user agent string to help with spam detection

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to display your profile picture. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

2.4 Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • Order Processing: To process and fulfil your orders, including payment processing, shipping, and delivery
  • Customer Service: To respond to your inquiries, handle returns and refunds, and provide support
  • Account Management: To create and manage your customer account
  • Communication: To send order confirmations, shipping notifications, and important updates about your purchases
  • Marketing: To send promotional emails about new products, special offers, and updates (only with your consent)
  • Legal Compliance: To comply with legal obligations, including tax and accounting requirements
  • Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
  • Website Improvement: To analyse usage patterns and improve our website functionality and user experience

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contract Performance: Processing necessary to fulfil our contract with you when you place an order
  • Legal Obligation: Processing required to comply with legal obligations (e.g., tax, accounting, consumer protection laws)
  • Legitimate Interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, website security, business analytics)
  • Consent: Processing based on your explicit consent (e.g., marketing communications, optional cookies)

5. Cookies

We use cookies to improve your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly:

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Shopping Cart Cookies: Remember items you’ve added to your cart
  • Authentication Cookies: Keep you logged in during your session
  • Security Cookies: Help detect fraudulent activity and protect your account

Functional Cookies

  • Preference Cookies: Remember your settings and preferences (last for one year)
  • Comment Cookies: If you leave a comment, you may opt-in to saving your name, email address, and website in cookies for convenience (last for one year)
  • Login Cookies: Save your login information and screen display choices (last for two days to one year depending on settings)

Analytics Cookies

We use Google Analytics to understand how visitors use our website. These cookies collect anonymous information about:

  • Pages visited and time spent on each page
  • How you arrived at our site
  • What device and browser you’re using

Cookie Management

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will set up several cookies to save your login information and screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after one day.

You can control and delete cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website and your ability to make purchases.

6. Third-Party Services and Data Sharing

We share your personal data with trusted third-party service providers who help us operate our business. These parties are contractually obligated to protect your data and use it only for the purposes we specify.

Payment Processors

We use secure third-party payment processors to handle credit card and payment transactions. Your payment information is transmitted directly to these processors and is not stored on our servers. Payment processors comply with PCI-DSS standards.

Shipping and Fulfilment Partners

We share your name, delivery address, and contact information with shipping carriers (e.g., Royal Mail, courier services) to deliver your orders.

Email Service Providers

We use email service providers to send order confirmations, shipping notifications, and marketing communications (with your consent).

Analytics Providers

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics collects anonymised data about your visit.

Fraud Prevention Services

We may share data with fraud prevention services to protect against fraudulent transactions.

Legal Requirements

We may disclose your personal data if required by law, court order, or government regulation, or to protect our legal rights and safety.

Password Reset

If you request a password reset, your IP address will be included in the reset email for security purposes.

Spam Detection

Visitor comments may be checked through an automated spam detection service.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

7. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images, articles, etc.) from third-party websites such as YouTube, Vimeo, or social media platforms.

Embedded content from other websites behaves in the exact same way as if you had visited that website directly. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction if you have an account and are logged in to that website.

We recommend reviewing the privacy policies of any third-party websites whose content appears on our site.

8. How Long We Retain Your Data

Order and Customer Data

We retain your order information and customer data for as long as necessary to:

  • Fulfil our contractual obligations to you
  • Comply with legal, tax, and accounting requirements (typically 6-7 years in the UK)
  • Handle returns, refunds, and warranty claims
  • Resolve disputes and enforce our terms and conditions

Account Data

If you create an account, we retain your account information until you request deletion or your account is inactive for an extended period.

Comments

If you leave a comment, the comment and its metadata are retained indefinitely. This allows us to recognise and approve follow-up comments automatically instead of holding them in a moderation queue.

Marketing Data

If you opt-in to marketing communications, we retain your contact information until you unsubscribe or request deletion.

Website Analytics

Analytics data is typically retained for 26 months in accordance with Google Analytics default settings.

9. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

Right to Access

You can request a copy of the personal data we hold about you.

Right to Rectification

You can request that we correct any inaccurate or incomplete personal data.

Right to Erasure (“Right to be Forgotten”)

You can request that we delete your personal data, subject to certain legal exceptions (e.g., data we must retain for tax or legal purposes).

Right to Restrict Processing

You can request that we limit how we use your personal data in certain circumstances.

Right to Data Portability

You can request to receive your personal data in a structured, commonly used, machine-readable format.

Right to Object

You can object to our processing of your personal data for direct marketing purposes or based on legitimate interests.

Right to Withdraw Consent

Where we rely on your consent to process your data, you can withdraw that consent at any time.

How to Exercise Your Rights

To exercise any of these rights, please contact us at contact@vowlt.com. We will respond to your request within one month.

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

For users that register on our website, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time through their account dashboard (except they cannot change their username). Website administrators can also see and edit that information.

10. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it, including:

  • SSL/TLS encryption for data transmission
  • Secure password encryption
  • Regular security updates and patches
  • Access controls and authentication measures
  • Regular security audits and monitoring

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.

11. International Data Transfers

Your personal data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

12. Children’s Privacy

Our website and products are intended for general audiences. While our gymnastics equipment may be used by children, we do not knowingly collect personal data directly from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

13. Marketing Communications

With your consent, we may send you marketing emails about new products, special offers, and company updates.

You can opt-out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Updating your preferences in your account dashboard
  • Contacting us directly at [Insert Email Address]

Please note that even if you opt-out of marketing communications, we will still send you essential transactional emails related to your orders.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new “Last Updated” date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Vowlt Ltd
Email: contact@vowlt.com
Website: www.vowlt.com

16. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: https://ico.org.uk

This Privacy Policy is designed to comply with UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). It is tailored for e-commerce operations using WooCommerce on WordPress.